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By 1997, so much had already been written about Walt
Disney's city of the future that I was hesitant to attempt anything
comprehensive for WYW's first page on the concept. In addition, Paul
F. Anderson had by that time targeted EPCOT as the subject of a future
Persistence of Vision story, which would have been
exhaustive and mind-shattering
had the magazine's publication not been indefinitely suspended! Even in
the absence of Anderson's essays, it is difficult to contribute to the public record regarding EPCOT
in terms of offering something factually new.
But this immense unrealized dream has to be included in any self-respecting (or maybe even self-deprecating)
overview of WDW anomalies. EPCOT was the driving force behind Walt's entire Florida vision, the
perceived destination of his fantastic free enterprise voyage. The whole of the WDW project, at the time of construction, was built around the notion of
EPCOT falling into the middle of the works a few years later. Of
course, it never happened. As most everyone
knows, the dichotomous theme park that ultimately usurped the EPCOT acronym in 1982 bore no physical
resemblance - and scarcely a philosophical one - to the concept for which it was named. And the explanations given for this over the years have been
almost as varied as the range of rough drafts that broke EPCOT down into a bankable enterprise instead of the
incredible, far-reaching gamble originally envisioned by the "world's master showman."
Walt Disney had been messing with matters of space
planning, crowd flow and infrastructure for decades leading into the early
1960s, which is when colleagues first remembered him walking around with
books on city planning. The Disney Studios, the CarolWood
Pacific Railroad, Disneyland and CalArts were some obvious examples where
his hand could be seen in the development of real-life environments which
would be inhabited, whether for a few minutes or a full day at a time, by
real-world people. His first public mention of plans for an actual
city, however, came only thirteen months before his death. At a
November 15, 1965 Florida press conference (where
he confirmed that Walt Disney Productions was the "mystery industry" that had purchased over 27,000 acres of land
southwest of Orlando), he spoke of both "a model community" where the employees of
his development would live and a "city of tomorrow." But the public's interest at the time was focused on Disney's
plans for a theme park and recreational facilities, not on vague references to futuristic cities.
So with thousands of Florida politicians and
businessmen calculating the economic windfall that WDW Phase 1 would cause
their respective communities and corporations, Walt Disney returned to
California to spend his final year working on the one aspect of his new
endeavor that could set his company back by untold hundreds of millions.
While many of his key WED personnel were focused on Disneyland's upcoming
Pirate attraction, Tomorrowland overhaul and/or the relocation of
1964-1965 New York World's Fair exhibits from Flushing Meadows to Anaheim,
he set up a separate team of designers behind a locked door at the studio
to work on nothing but the utopian guts of his Florida Project, to plan
the conversion of Herb Ryman's stunning concept painting (above) from canvas to steel.
This was to be EPCOT, which stood for Experimental Prototype Community of
Tomorrow, and it had Walt's full attention. In October 1966 he made
a film, also entitled "EPCOT," in which the basic principles and
designs of this community were outlined.

EPCOT's signature
visual feature was its 30-story hotel structure placed in the dead center of the
city's elliptical layout. This spatial configuration,, a.k.a. "the radial plan,"
looked like an eyeball
drawn by H.R. Giger. It was basically an extension of the hub
principle employed to success at Disneyland and was closely related to Ebenezer
Howard's garden city and Victor Gruen's cellular metropolis of tomorrow -
a circular
city with businesses and community gathering spots positioned with increased
density toward the central point. Everything
would radiate out from there like spokes on a
wheel. Shopping districts, office buildings, convention centers, the
hotel and a transportation center would sit at the heart of the
community under a common roof, completely enclosed and climate-controlled. Along the perimeter of this core
would sit high-density apartment buildings, home to some of the city's workers. Just beyond these structures would
be an expansive green belt upon which would sit community buildings, schools, churches, sports and recreational
complexes for EPCOT's residents. Further out still, surrounding the entire development, would
lie the low-density
neighborhood areas. Here houses would back up against broad parks where children could play safely, free from
traffic.
The purpose of this city, in Walt's words, was to "build a living showcase that more people will talk about and come
to look at than any other area in the world." It was designed for a population of 20,000 who would live, work, learn
and play primarily within EPCOT or other parts of Walt Disney World. And the entire complex would be charged with
the daunting task of continually forecasting American urban and home life 25 years into the future. American
industries would be constantly updating the technologies in both the commercial buildings and the homes,
and those
industries would be heavily relied upon as financial partners in the venture.
EPCOT's transportation system would consist largely of two technologies that Disney had already been using or
developing at the time: the monorail and the peoplemover. The monorail would run straight through the
center of the city with a station directly below the hotel. In this "transportation lobby," there would be connecting
service to all parts of the community via the peoplemover. This system would radiate from the central lobby on 20
separate tracks to the furthest extremes of the low-density residential areas, with intermittent stations (vs. stops,
for the peoplemover never stops). It was projected that residents would only need their cars for making long trips, not
for commuting or shopping. While EPCOT contained plenty of roadways, they were all set up to flow effortlessly
in counter-clockwise circles, both large and small, as a
result of master-planning. Industrial automotive vehicles would be relegated to streets and parking spaces below the
center of the city to keep things practical and looking pretty. It was even predicted that "nowhere in Disney World will a signal light ever slow the constant flow of traffic." What
fun would predictions be if they all came true?

As mentioned above, EPCOT was to be the key component of Walt Disney World, the crucial stop on an almost
six-mile long stretch of monorail beam that would also visit the theme park area, a 1,000-acre industrial park and a
massive entrance complex which in turn connected with a "Jet Airport of the Future." This was Walt Disney World as
envisioned by its namesake. This was the plan he sketched out himself and supervised as it was taken further toward
a master plan. But it was only about a year after he made the first announcement that Walt died, on December 15,
1966. This was the beginning of the end for the EPCOT and the "Florida Project" as he saw it.
Yet the public knew remarkably little about just how he
saw it until February 2, 1967. This was when his EPCOT film
of the previous October was first seen by anyone outside
Walt Disney Productions (hereafter "the company"). It
premiered at the Park East Theater in Winter Park, FL,
where it was screened for Florida business and government
figures. It served as a fantastic pitch, something to not only
confirm that the company would move ahead with Walt
Disney World and whet the appetites of potential corporate
sponsors, but to also pave the way for the Reedy Creek
Improvement District legislation that the company would
successfully seek to have passed later that year in
Tallahassee. This legislation gave the company extensive
governmental controls over its Florida property. The
film served another purpose that the company would find less desirable in the long run:
it cemented certain concepts in the public's collective consciousness, one of which was
the image of EPCOT, this beautiful city Walt had obsessed over, a city not outlined in as vague a set of terms as some
in the company would suggest not too many years later.
In late 1967, a massive model of EPCOT debuted as the finale for Disneyland's Carousel of Progress. The
Carousel of Progress was brought to Disneyland for the "whole new" Tomorrowland after a two-year run at the
World's Fair. The model, pictured above and below, was called Progress City during its
Disneyland years. When the Carousel of Progress was shipped to Walt Disney World for a 1975 opening, a section of
the model came to Florida as well. It was installed as a part of the WEDway Peoplemover and can still be
seen today by guests riding the attraction (now known as the Tomorrowland Transit
Authority).
 After the updated Carousel Of Progress and
several other new attractions were unveiled at Disneyland in 1967, the
primary concern at WED (the company's design & engineering arm) was master-planning the first phase of Walt Disney
World. This would consist of a Disneyland-type theme park, several resort hotels, a wide array of recreational
options, a transportation system linking all of those together and a support infrastructure that would service the
same areas. Phase One's five-year development plan would provide the foundation upon which the company would build
the remainder of the "Florida Project." As late as 1969, what lie beyond Phase One was still projected in basic
accordance with Walt's outline. But it was off in the distance and nothing had been done to further define the plans
or set any timetables. By 1970, with the opening of Walt Disney World just ahead, EPCOT, the industrial park, airport
and entrance complex were planted firmly in the background.
Walt Disney World opened on October 1, 1971 to rave reviews and, soon enough, great attendance figures. Plans
for additions to, and the refinement of, the first phase of the project sprang up almost immediately to meet the
demands of guests arriving in greater-than-expected numbers. This trend continued for a couple years as the company became comfortable with its Florida
empire and reacted to its needs.
During this time, EPCOT was barely mentioned. Careful
attention was also being given to the context
surrounding the precious few EPCOT allusions that did make it into company publications. The planned development of land at Lake Buena Vista
(townhouses, apartments and condominiums) was heralded in the company's 1972 annual report as a step toward the
development of EPCOT - as was the demand for "WED Enterprises to do consulting work in transportation,
recreational and city planning" in 1973. All the while a corner was being turned slowly, and around that corner there
would be a frequent usage of one particular statement Walt had made: that EPCOT would be a "Community of
Tomorrow that will never be completed, but will always be introducing and testing and demonstrating new materials
and new systems."
On May 15, 1974, Card Walker (then President and chief operating officer of the company) announced to a
meeting of the American Marketing Association that Walt Disney Productions would be moving ahead "in a phased
program" with the development of Walt Disney's concept for EPCOT. The company reasoned that Phase One of Walt
Disney World was essentially completed ahead of schedule and it was time to turn toward Phase Two. The idea for a
World Showcase of nations was introduced. More importantly, EPCOT was now being considered "from the point of view of
economics, operations, technology, and market potential." While the future phases of EPCOT were left very hazy,
Walker did state that the company was not seeking "the commitment of individuals and families to permanent
residence." Rather the company was looking for "long-term commitments from industry and nations."
Or, in other words, there wasn't going to be a city. The
process of taking Walt's EPCOT apart and concocting something
different with the pieces had begun. WED Enterprises spent about
six years tossing ideas around, scrapping many and fine-tuning
others. Future World was conceived as the "introducing and
testing and demonstrating new materials and new systems" part of
the project. It was grafted onto World Showcase and
EPCOT Center was born. Groundbreaking took place October 1,
1979.
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The term
"center" in the name of this new theme park, though no longer used today, was a
crucial part of the company's strategy at the time. From the beginning, Walt
Disney World was built with EPCOT in mind, and even the development of Phase 1
had employed a variety of new systems and processes. From the modular
construction techniques used in building the hotels to the water hyacinth waste
treatment program, Walt Disney World was a sort of testing ground. And now the
company purported that WDW was EPCOT and had been EPCOT all along, and EPCOT Center was
where the "new materials and new systems" of WDW/EPCOT
would be shown to the public. It was a fairly daring rationale to
put forth to anyone who remembered Walt Disney's film or had
seen the initial intended scope of Project Florida. But the
company was doing just that, straight-faced and free of
concessions.
The approach had
an inherent flaw about which, strangely enough, journalists failed to question
Disney management during EPCOT Center's construction and opening. It
was that while WDW had dabbled in a handful of experimental processes,
none of the cornerstone precepts of EPCOT the city had been applied to
development of WDW since 1971, and precious few were being built into
EPCOT Center itself. On-property transit for employees from parking lots
to their work locations was handled by fossil fuel-burning buses rather than
clean, electric Peoplemover systems. The majority of connections for
on-property resort guests was also handled by bus instead of monorail. The
"pedestrian is king" concept never truly caught on. Traffic lights did, of
course, catch on exponentially since working roadways into a constant circular
flow was apparently too costly. And the company's highly-touted utilidor
concept was only employed one more time on property, in EPCOT Center, and only
below a small portion of the park's Communicore area. The Magic Kingdom's
AVAC trash-collection system was never replicated in another park. In
short, all of those forward-looking concepts that were to have been integral to
WDW were phased out over time.
In 1990 ABC's Chris Wallace interviewed Walt Disney Attractions
President Dick Nunis for a Prime Time Live segment on WDW. During their conversation, Wallace
asked Nunis about EPCOT, the city that never materialized. Nunis, who had years earlier suggested that the EPCOT
plans Walt left behind were sketchy at best, responded by asking, "isn't this a city?" He offered by way of example
the fact that thousands of guests spent the night on WDW property every evening, and they were real
people. Using Nunis' logic, guests at WDW hotels had become the citizens of EPCOT, an
extension of the theory that WDW was EPCOT.
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Others within the company, such as Marty Sklar, have offered more straightforward accounts of EPCOT's end. They
assert that Walt's successors really didn't know what to do with his city, or how to do it without him. He was the one
consumed with the passion for the project, and without his guidance the only palatable option was to make
something out of it that was in keeping with proven formulas; i.e., turn it into a theme park venture that wouldn't
scare the stockholders.
That theme park, by the way, became Epcot instead of EPCOT Center in 1995. In dropping the "Center" from the
title and changing the acronym to a name, the company exercised some sound judgment in allowing for the
difference between EPCOT the city and Epcot the park. In 1996, Disney's
newly developed "town" of Celebration (Osceola County, FL)
welcomed its first residents. This planned community has been compared to Walt's plans for EPCOT
by many of the company's high-ranking officials. Some have reasoned that the spirit of EPCOT is being fulfilled now,
so many years after it was first introduced. It's difficult, however, to reconcile this with that
40-year old vision, with that painting,
with that model. If Celebration was intended to answer for EPCOT as
a community, it does so with a whimper.
Of course, some of those who worked with Walt doubted
that even he could have pulled off the experimental city. Ward
Kimball for one, who was Walt Disney Productions' preeminent lunatic-in-residence for
decades, expressed uncharacteristic reservations about EPCOT's potential.
The sentiment that "you can't experiment with people's lives" has come up
on more than one occasion. This is not exactly true; governments, corporations,
doctors and real estate developers experiment with people's lives all the time. But
the notion falters for a more specific reason: before Walt Disney died it
was already established that anyone living in EPCOT would do so on a
temporary basis, most likely for no more than two years. This
doesn't change the fact that it would still be a huge laboratory with
human mice, but its
intended long-range impact was not to be on individual families but the world at
large.
One thing about
EPCOT that persists in rearing its impossible head is the assertion that it
was going to be a "domed city."
After reading various quick journalistic sketches from the past 25 years
and comparing those to Walt Disney Productions actual plans for EPCOT, I
wondered how anyone could believe that WDP might want to
dwarf a billion-dollar city of the future with a translucent dome that
would, if built to truly span the city center, represent an engineering
feat that shamed the Pantheon just so birds could crap on it
in places that could not be cleaned without a helicopter. But there
have also been references to this mammoth dome in more scholarly works such as Steve Mannheim's
extremely well-written
Walt Disney and the Quest for Community (Ashgate Publishing, 2002). Mannheim wrote that
Walt's EPCOT film contains animation depicting a hemispherical dome
enclosing the city's 50-acre core. What the film actually depicts is
a close-up - concurrent with the narrator's reference to the enclosed,
climate-controlled city center - of a
domed skylight structure on the city center's flat roof. Depending
on which rendering you view, there were twelve to thirty of those around
the central roof structure. EPCOT would
have been full of domes, but none in the plans had a diameter exceeding 75
feet. The mere fact that there were a series of these small domes shown on the
city center roof makes the notion of a larger dome covering the whole
of that roof ridiculous, as it would render all of the smaller ones
superfluous. But this is typical of misinformation about Disney,
such as Walt being frozen, that perpetuates itself indefinitely.*
In the end,
combining all the rumors, drawings, interviews, rationales and facts of
EPCOT yields a perplexing portrait of magnificent ambitions being tempered
by cold corporate feet. It's safe to say that EPCOT will never go
full-scale in its original form, but discussions surrounding just what it
would have become if built will likely continue for
decades.
* The apocryphal
tale about EPCOT's subterranean passageways being designed to accommodate a cult
of Hindu vampires (at John Hench's request) has been disproven.
Images copyright the Walt Disney Company. Text
copyright 2006 Mike Lee.
Thanks to Mike Hiscano, Dave Hooper and Ross Plesset for their assistance with my research on EPCOT.
Other sources for this article included a number of Walt Disney Company press releases, employee publications and
annual reports, as well as pre-opening WDW materials.
You can read much more
about Walt Disney's EPCOT at
Waltopia.com

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